Introduction: Covering an area of 130,000 square meters, with 6,000 booths and 1,700 exhibitors, there are many excellent domestic enterprises at the "Intelligent Expo", which can also peep into the current situation of the industry through their actions. Although it is winter, the air-conditioning in the north has not yet reached the south; however, Dongguan has become a hot topic in the global robot, intelligent equipment, and related core parts and components industries. On November 27, the 2018 Guangdong International Robot and Intelligent Equipment Expo (referred to as "Intelligent Expo") opened at the Guangdong Modern International Exhibition Center. This professional exhibition with the theme of high-end advanced robots, intelligent equipment and their core components at home and abroad will last until the end of the 30th, and the number of visitors is expected to exceed 130,000.
The exhibition has 8 exhibition halls, with an area of more than 130,000 square meters, more than 6,000 booths, and nearly 1,700 exhibitors. Japan, Germany, the United States, Austria and other countries around the world actively participated, and foreign companies showed their high-precision technology. Of course, among them, there are also "domestic enterprises", the protagonists of the exhibition. China Transmission Network selected a company from the domestic core component companies of robots and intelligent equipment for interviews, hoping to explore how domestic companies survive and develop in the fierce market competition. *National enterprise focusing on precision automation As we all know, in the field of robots and intelligent equipment, my country's core component technology has always been in a relatively disadvantaged position. However, most domestic enterprises are not reconciled to this, and have made great efforts to make changes. We are one of the representatives. We are committed to the fields of precision automation such as industrial robots and high-end intelligent equipment, actively integrate into the exhibition exchanges, and send a domestic voice to the industry, which is eye-catching. The company's product technology is solid and close to customers. Currently, it is actively exploring the market, but the process is not easy. * Since its inception, concentrated on technology research and development We are mainly engaged in the research and development, production and sales of high-performance Ac Servo motors, servo drives and complete sets of motion control solutions. Since its establishment, our focus has been on technology research and development, said Mr. Hong Yixiao, Marketing Director, "First of all, we must do a good job in products."
*Explore the brand path from "Intelligent Expo" enterprises After years of dedicated research and development, six series of servo motors and drive products have been formed: 1.WA series servo driver: Adopt common DC bus design, continuous rated output current 1.5A-35A, support EtherCAT communication technology, Hiperface single-cable technology, easy debugging software, integrated STO function, and various means for fault protection and diagnosis, book-style design can be zero spacing. 2. ZLS/ZMS series low/medium inertia servo motors: With UL and CE certification, rated power 0.1kW-50kW, torque range 0.3Nm-650Nm; European and American motor installation interface design can realize seamless replacement of mainstream European and American motor products; at the same time, it can provide a variety of inertia and torque according to customer needs and speed design. This series of products can be applied in many fields and industries, such as food and beverage, medicine, daily chemical packaging, printing, intelligent logistics, precision textiles and other large-scale automation equipment, as well as series, parallel, four-axis robots and various processing machinery. 3. ZDR series Direct Drive Servo Motor: The torque range is 0-1700Nm, and the speed range is 0-1000rpm; it is directly connected to the load, and the motion is smooth and free of backlash; it provides high-performance feedback elements, with extremely high precision and repeatability; large-bore center shaft design; removal of couplings and reducers save costs. In addition, there are ZSS series Stainless Steel Servo Motors, ZLS-S series low-voltage servo motors, and ZHR series hollow servo motors, which are widely used in food and medicine, AGV, collaborative robots, packaging machinery and other fields. These six series of products are all designed in Europe and America, focusing on simplicity and efficiency, with excellent performance, convenient installation, and easy debugging. After multi-industry applications, the performance has been at the same level as European and American servo products; at the same time, as a local enterprise, the price is higher. Advantages, short product delivery time, can quickly feedback customer needs and carry out customer service.
*Strategy change, from looking at technology to looking at the market After nearly four years of dedicated research and development, and having our own core technology advantages, we have turned our perspective to the market. "After you have a good product, you should look to the market and sell the product," said Hong Yixiao after introducing the product. More than 10 industries such as collaborative robots and laser cutting machines have achieved good markets. The above industries have previously used European and American motor brands, such as Beckhoff, Rexroth, Rockwell, etc., which have achieved substitution. At the same time, in 2018, our Servo Drive products and motion controllers also began to be marketed, marking the company's transformation from a single motor product provider to a complete motion control system solution provider, which is more in line with the market. *Prospects are good, difficulties still exist "Our products are not inferior to first-tier brands in Europe and the United States, but based on various cost calculations, the price is in the middle of the market, and there is no way to make it too low." Compared with start-up companies such as Hangzhou Zhenzheng, established foreign companies have already Having been rooted in the industry for many years, it has seized the first opportunity - "Customers believe that when the price advantage is not large, there is no need to (replace cooperative enterprises)". To this end, we choose to produce general-purpose high-performance products, on the one hand, deeply cultivate industry applications, give full play to the company's product diversification advantages, provide suitable products for equipment requirements, and help customers achieve equipment performance upgrades while reducing costs; On the one hand, we will continue to explore and give full play to the company's technological research and development advantages to meet the diverse needs of customers by making products that large companies are unwilling to do and small companies cannot do.
Kassel Machinery (zhejiang) Co., Ltd.
